Magic 20 – A Follow Up Process

“Magic 20” is the calling card for your sales staff to perform in an effort to maintain good relations with your sold customer base. What we are going to cover is the simple truth that most salespeople, managers and owners already know.

Everyone knows that keeping in contact with your clients once you do business with them, whether you sell them a product or perform a service, is a crucial, if not paramount part of retaining them for future business.

What we hear day in and day out from our salespeople is “I don’t have the time” to follow-up, or “I am too busy with projects”.

Let me tell you, if you do not maintain constant contact with your sold customers, you can be guaranteed, that “Someone Else” will.

And once they leave you for your competitor, it will be most difficult to get them back again.

Magic 20 is a simple concept for contacting your customers. This is only one method that can be used. It can, and should be used in conjunction with your overall retention program.

Staying in contact with your Sold Customers will Increase your Repeat & Referral business.

If you just Sell Them and FORGET them, you will be making a Huge Mistake and you will be missing out on Thousands of Dollars in Future Business.